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Evening Standard
Evening Standard
Technology
Saqib Shah and Alan Martin

Why is Twitter now called X? The big rebranding explained

Elon Musk Twitter Inc. Facebook XCOM

Elon Musk’s rebranding of Twitter as “X” began at the tail end of July 2023.

The social media platform now sports a new “X” logo on its mobile apps for iPhone and Android, following an earlier change to its website and Twitter accounts.

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