To the chagrin of pretty much everyone, generative AI has wormed its way into all levels of game development. Not content to just let it infect the way games are made, some companies are now pushing to hand over the controller to generative AI and let it play the games, too.
This week, fancy mouse manufacturer Razer showed off an “improved” version of its Project Ava at the 2026 Consumer Electronics Show. Ava is an AI-powered assistant designed to analyze game footage and offer real-time advice while you play, and while the project isn’t new, its latest iteration is a freestanding peripheral that displays a cat-eared anime girl trapped in a glass tube who just kind of stands there while Ava robotically delivers advice.
