One of the camera's industry's biggest success stories it the DJI Osmo Pocket 3 – a video camera built around a gimbal which, according to Japanese retail analyst BCN+R, held the top spot for video camera for 11 months straight.
The unique design concept, which builds on DJI's experience with drone gimbals and cameras, has also significantly grown the company's market share – and has been especially popular with social media creators for vlogging. On the social media platform Xiaohongshu alone (in China) Pocket 3-related content garnered over 1.2 billion views.
