The world is turning beige, but this street photographer fought back, spending 15 years hunting down Britain's brightest, boldest spots for his new photobook – and the results are sublime!

A man wearing a bright orange sweater and cap walks down a cobblestone sidewalk carrying a red box past a row of vibrant, colorful storefronts.

American photographers more or less invented color as a serious art form. William Eggleston's Memphis, Joel Meyerowitz's Cape Cod, Stephen Shore's road trips across a candy-colored 1970s USA.

Scottish photographer Niall McDiarmid is working in that same tradition, just on the other side of the Atlantic, and his new book, Colour, published by RRB Photobooks, makes the case that the hunt for great color hasn't got any easier since Eggleston's day. If anything, in his view, it's become harder.