He is one letter away from being a household name. Now Josh Wardle, the inventor of Wordle, has launched a new online game, and in doing so, provided an interesting insight into ambition.
For some, creating a global smash hit puzzle so zeitgeisty and popular it becomes part of millions of strangers’ daily routines and is bought by the New York Times for seven figures would have been sufficient for a lifetime. Rather than face inevitable comparison and potential disappointment by attempting That Difficult Second Album, they would have just kicked back on their yacht and called it a day.
