Making a massive RPG like The Blood of Dawnwalker requires striking a balance between understanding that such projects require time and investment, and not letting financial targets distract from the creative vision. In fact, as far the game's director is concerned, worrying about money is a surefire way for a release to flounder.
In an interview with Radio Times (below), Konrad Tomaszkiewicz, the director of The Blood of Dawnwalker and co-founder of studio Rebel Wolves (and a CD Projekt Red veteran who directed The Witcher 3), explains his perspective on sales targets. "We don't want to measure our games in millions of sales," he says.