Let's not beat about the bush. 2025 was the year AI stopped pretending to be helpful and started actively competing for our livelihoods. We pretty much went from "AI is just a tool" to "AI is the future of the workforce" in 12 months flat. And if you're a creative professional, you've probably spent most of this year watching the ground shift beneath your feet.
It wasn't the technology itself that shocked us. It was the creeping realisation that most people genuinely don't care whether what they're consuming was made by a human or a machine.
