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The Economic Times
The Economic Times
National

The whey revolution: America's protein craze is changing dairy economics

Washington: Whey protein used to be considered a mere byproduct of cheesemaking, but the dietary supplement is now coveted due to high-protein diets popularized across social media -- an explosion that is radically reshaping the American dairy industry.

Long sold as a mix-in powder or protein bar, whey can now be found across US supermarket shelves in products ranging from breakfast cereals and bagels to pretzels and instant noodles.

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