The video is no more than 30 seconds long. Andrew Tate dressed in a tailored black shirt, opened to reveal a sprawling chest tattoo, behind oversized sunglasses, talking about men “getting their life in order".
“Tell the truth. Be honourable. Make as much money as you can. Be polite to everybody. Go to the gym. Get in good shape. Find other guys who are on the same mission as you.” The controversial social media influencer speaks clearly and confidently, his clean, refined image appearing in many ways to be the epitome of success.
This is just one example of a school of videos I have found during a few hours spent on TikTok, trying to find out what sort of content is being shown to young viewers. If it all sounds flashy and alluring - who doesn’t want to succeed? Yet it in fact belies something much more dangerous. Within hours, I will find countless examples of violence, misogyny, horrific attitudes and stereotypes towards women and blatant sexism.
