Match Group’s newest app is tailor-made for the nearly 20 million single parents in the U.S. who are looking for a partner with a similar lifestyle.
Named Stir, the app’s biggest differentiating feature from other Match-owned dating services is its ability to share personal schedules with other singles. Intended to make dating easier for those juggling child care duties, the app gives users the ability to mark when they’re free on any given day of the week. Users can also specify whether they’re free in the morning, afternoon or evening.
According to survey data collected by Match, more than half of single parents say they’ve been “ghosted” on a first date and one in five say they’ve been ghosted after someone learns they had kids.
