Is the transition from industrial to artisan production reaching critical mass? With the public discussion around “quiet quitting” – doing just enough to meet your job’s position description – taken as a sign of resistance to the nine to five, and the foregrounding of anti-corporate and pro-environmental sentiments, one US-based cultural anthropologist believes it has.
Grant McCracken, author of the recently published Return of the Artisan, says that consumer culture, dominated by big business and conforming identities, is being transformed by a third-wave artisanal revolution in which passive consumers become producers with an artisanal sideline.
