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Fortune
Fortune
Sydney Lake

The ultra-wealthy expect hotel-level amenities for their homes—and developers are racing to keep up

(Credit: Photo courtesy Salato Pompano Beach)
  • Luxury apartment complexes across the U.S. are elevating their amenities to attract affluent residents who expect five-star hotel-style living, complete with services such as daily housekeeping, spa treatments, curated social spaces, and pet-friendly experiences. Developers emphasize that today’s affluent residents demand both exceptional amenities and meticulously detailed service, as basic offerings are no longer enough to stand out in the competitive luxury market.

While amenities like a gym and a pool are considered attractive features by most apartment seekers, the nation’s wealthiest renters see these as basic expectations—and look for much more in a residence.

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