Newcastle United's ambitious owners don't need a reminder that there is still plenty of work to do before they can genuinely rub shoulders with the Premier League's big boys.
At Spurs, nobody can say that Newcastle didn't put up a fight and had they went in with the lead at half-time after Fabian Schar's blockbuster they would have been worthy of it in the capital. It's what happened after that which will concern watching co-owners Amanda Staveley and Mehrdad Ghodoussi as well as the club's wealthy backers in Saudi Arabia.
Ghodoussi branded the defeat against Spurs as a "bad day" and he's right after things went from bad to worse at Spurs' plush stadium. But the heavy loss must also be kept in some type of context. There were always going to be a few days like this.