In the playbook of election strategies, there are two canonical campaigns. Incumbents say things are going in the right direction; don’t let the opposition screw it up! Challengers say everything is screwed up already; it’s time for change!
There is a less orthodox, third option, innovated by the Conservatives in competition with whichever party Nigel Farage happens to be leading: our opponent is right; don’t vote for him.
