British soft drinks brand Tango is known for thinking out of the box. Anyone who remembers the classic 'You've been Tango'd' ads will agree.
The brand has teased an upcoming redesign with a new look for its sugar-free limited-edition range called Thirst Trap. Aimed squarely at Gen Z and Gen Alpha, the new identity was created by agency Bloom. But has it gone far enough to stand out in today's crowded marketplace? Will it be enough to make it to our best rebrands of the 2020s list?
