To save a mango, you can make squash, jam and juice. Prabhakaran VO, a retired agricultural officer and Kuttiattoor mango enthusiast, says they have launched two new products with the fruit: raw mango powder and sun-dried mango juice (locally known as thera).
In September 2021, the Kuttiattoor mango which grows in abundance mainly in Kuttiattoor, a small village in Kannur district, became the first mango from Kerala to get a GI tag. This mango, also known as ‘Nambiar maanga’, ‘Kannapuram maanga’, ‘Kunjimangalam manga’ and ‘Vadakkumbhagam manga,’ is one of the State’s many delicious indigenous varieties.
To protect the mango cultivar and help farmers, the Kuttiattoor Mango Producer Company was formed on August 18, 2016, with Prabhakaran as chairman, and with the panchayat president, residents and agricultural officers as board members. With the support of the Agriculture Department, the company is providing saplings and grafts of the plant to propagate it.