A start-up sustainable fashion brand from Swansea, which has been featured in London Fashion Week, is now eyeing expansion across Wales. Barefoot Tech sells accessories such as backpacks, cross body bags and purses, made from old, unused wetsuits destined for landfill.
The fashion label was set up by Ffion McCormick Edwards, 23, during the height of the Covid-19 pandemic in 2020. Her products have been featured in London Fashion Week 2021 and recently won the Sustainability Through Innovation Award at the National Environmental Awards 2022.
Ms Edwards uses 80% or more reclaimed neoprene wetsuit materials for her products, which she sources from surf schools, wake parks and outdoor activity centres around Wales.
