It's increasingly hard for campaigning creative pieces to cut through the noise and make an impact, but the WWF has impressed with the innovative animation in a new video highlighting the urgent issue of fossil fuel consumption.
To coincide with the ongoing COP28 Climate Summit in Dubai, the video aims to put pressure on participating nations to reach an agreement to phase out fossil fuels. It uses a technically impressive stop-motion animation technique, real smoke and beautiful lighting to deliver its devastating message (see our pick of the best video editing software and best animation software).
