Olivia Rodrigo used a press conference ahead of her inaugural Daisy Chain Fields festival to spotlight Palestinian craftsmanship, stepping out in a custom dress by the Ramallah-based label Nöl Collective. The pale pink minidress featured traditional Palestinian tatreez embroidery, including motifs of birds and interconnected daisy chains that tied directly into the name and themes of the festival Rodrigo created.
The sleeveless dress was designed with fluttery cap sleeves, pleated ruffles along the neckline and a flared skirt, made from raw silk in a soft, dusty rose shade. Rodrigo completed the look with a pair of Gucci Mary Jane heels and a silver pendant necklace. The appearance came the day before the one-day, women-led Daisy Chain Fields festival took place at Great Park in Irvine, California, and coincided with Rodrigo's announcement that the event would donate an initial $10 million to nonprofits supporting women and girls, a figure that grew to a reported $20 million once matching funds came in.
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The dress builds on advocacy Rodrigo has voiced publicly before. In July 2025, she posted an Instagram Story describing heartbreak over conditions for civilians in Gaza, writing that mothers, fathers and children there were facing starvation, dehydration and restricted access to medical care, and said she had made a personal donation to UNICEF to support relief efforts, encouraging followers to do the same. She has since reshared additional posts addressing the humanitarian situation, part of a broader pattern of activism that has also touched on reproductive rights, education access and immigrant rights. Choosing a garment made by a Palestinian workshop for a high-visibility appearance reads as a continuation of that stated position rather than a new one.
Nöl Collective was founded by Palestinian-American designer Yasmeen Mjalli and takes its name from the Arabic word for loom. The brand works with family-run sewing workshops, artisan studios and women's cooperatives across Palestine, centering techniques including tatreez embroidery, handweaving and natural dyeing in its designs. According to Refinery29, Rodrigo's team gave the label significant creative latitude on the piece, including the choice of fabric and specific embroidery motifs, while working within general guidance on silhouette and color that aligned with Rodrigo's usual aesthetic. Mjalli described the collaboration as meaningful for the brand, telling the outlet the moment helped convey that Palestinian communities have not been forgotten.
The dress also aligns with the feminist framing Rodrigo built the festival around. Daisy Chain Fields was inspired by Sarah McLachlan's 1990s Lilith Fair and centered an all-female lineup, with proceeds directed toward organizations focused on women's and girls' rights, health and empowerment. Choosing a garment produced through women-led cooperative workshops connected that mission to the clothing itself, linking the event's charitable structure to the artisans behind the look rather than treating the dress as a separate styling decision.
The moment follows a broader pattern of celebrities using fashion to spotlight Palestinian heritage, including Bella Hadid's keffiyeh-fabric dress at the 2024 Cannes Film Festival. For Rodrigo, the dress functions less as a standalone statement than as a fashion extension of positions she has already stated directly, giving a global platform to a small artisan label at a moment when her own visibility was at its highest.
