H&M practically invented the designer collaboration, with a history of marrying high-fashion edge with high-street realness (read: more affordable price tags). And for its next, the retailer is revisiting a homegrown design talent who it first partnered with in 2005: the one, the only, Stella McCartney.
Stella McCartney H&M, dropping on 7 May, showcases this legacy, with a collection that combines established house codes and early archival hits—exactly what fans of the label will be wanting to hear. “I see this collection as a journey through my fashion history," says McCartney. "It is a true mix of current classics and some of my old favourites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined.”
