
In 2019, when the news broke that indie director Greta Gerwig was making a Barbie movie starring Margot Robbie and Ryan Gosling, the world was thrilled, perplexed and intrigued in more or less equal measures – and now it looks like there’s another equally bizarre brand-based film on the way.
Margot Robbie’s production company LuckyChap Entertainment, who were also behind the pastel pink blockbuster, is now having a crack at another of the world’s most-recognisable IPs (intellectual properties): it is turning The Sims, the best-selling life simulation video game, into a movie.