The legendary Coney Island Beach in New York probably isn’t the first place you’d expect to see a billboard about AI, but the sand, water, and sky create an unusual backdrop for Polaroid’s newest message: “Go jump in the water before the data centers drink it all up.”
The words are just one of Polaroid’s continued push to embrace analog in what the company calls an “over-digitized” world. The billboard, installed at Coney Island beach on June 18, re-ignites the analog photography brand’s radical campaign that last year put sayings like “AI can’t generate the sand between your toes” outside major tech stores.
