When the Scottish semiconductor company Clas-SiC signs up a new customer, it doesn’t identify them using an account number, instead it gives them a whisky name such as Talisker, Lagavulin, Scapa.
The tradition has become something of a calling card, says Jen Walls, chief executive of the company which pioneers silicon carbide semiconductors. Clas-SiC keeps a stock of miniature whiskies ready and waiting at its HQ in Lochgelly to greet visiting clients, a gesture that makes just the right impression.
