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The Guardian - UK
The Guardian - UK
Lifestyle
Chloë Hamilton

The secrets of self-optimisers: why ‘microefficiencies’ are on the rise

Illustration of a man brushing his teeth in the shower

As you read this, there will probably be a cup of tea going cold on Veronica Pullen’s kitchen counter. Every time she wants a cup, Pullen makes two, one milkier than the other. She drinks the milkier one (she likes her tea lukewarm) immediately. She lets the other one sit for 40 minutes before drinking it once it has reached optimum temperature. It is an efficiency – albeit a tiny one – that she has been perfecting for two years. A copywriter and online trainer, Pullen, who is 54 and lives on the Isle of Wight with her husband and their chihuahua, says it takes her five minutes to boil a kettle, so she saves five minutes with every other cup. Over 24 hours, that adds up to 20 minutes saved. Across two years? She has clawed back slightly more than 10 full days.

Pullen is just one of many people incorporating microefficiencies into their daily lives. There are people who brush their teeth in the shower; lay out their clothes the night before to save time in the morning; boil hot water for the day first thing and keep it to hand in a flask. But are these small, savvy streamlinings that shave minutes (sometimes, just seconds) off a task merely fun life hacks? Are they a symptom of a snowed-under society? Or are they indicative of an obsession with productivity?

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