For co-creative directors Mary Kate and Ashley Olsen, establishing The Row's roster of It girls was easy. I mean, who didn't want to dress like the Olsen twins in the early 2010s? Sienna Miller, Zoë Kravitz, Jennifer Lawrence, and Dakota Johnson were some of the first stars to give the brand's minimalist catalog a chance. And now, nearly two decades post-launch, they're still riding The Row's wave.
Lawrence and Johnson secured their loyalty to the brand back in 2017: the former with drawstring trousers, the latter with a fur-embellished coat. On today's street style scene, these A-listers frequently source the Olsens' label for oversized outerwear, timeless basics, and innovative handbags. Sometimes, if we're lucky, the two maximize their joint The Row access with an evening out—like this past weekend, when Lawrence joined Johnson for dinner in New York, complete with multiple The Row pieces in tow.
