AI is changing how we interact with the internet, and it’s happening faster than most people realize.
As tools like ChatGPT, Claude and Gemini provide instant answers without requiring users to click through to websites, the ripple effects are starting to show.
I've pointed to a steep decline in traffic for major publishers because of advanced AI overviews and chatbots hopping paywalls, suggesting that the traditional, ad-supported model of the open web is under pressure.
The worry is that if no one’s clicking, then no one’s paying, and that puts the future of free, high-quality content at risk.
