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The Independent UK
The Independent UK
National
Melissa Whitworth

The rise and fall of Joe Francis and Girls Gone Wild

Joe Francis Vanessa Grigoriadis Lee Miller TNT Podcast Police
Courtesy TNT

Mention Girls Gone Wild to a casual observer of American culture in the early aughts, and it’s likely to elicit nervous laughter or a boob joke.

In 1997, Joe Francis began a venture convincing young women to bare their breasts on video and it made him a fortune. It was all just a bit of risque fun, Francis claimed; liberating for women, like Sixties bra burning, but also sexy for men.

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