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The Guardian - US
The Guardian - US
Sport
Noah Frank

The rise and fall of Deadspin: how ‘jerks in Brooklyn’ changed sports journalism

Deadspin was hugely influential, and has survived in the form of Defector
Deadspin was hugely influential, and has survived in the form of Defector. Photograph: The Washington Post/Getty Images

Will Leitch was sitting on a panel when he was confronted by an exasperated ESPN executive. Roughly six months earlier, Leitch, then the editor-in-chief of Deadspin, had published a leaked internal memo from the network – a massive 50-page intra-office Q&A about some programming items as well as tree planting, parking issues, and sleeping security guards at ESPN’s headquarters in Bristol, Connecticut.

“It was just a reminder that ESPN – the most powerful force in all of sports then and now, but certainly even a larger percentage of it then – was just as banal and stupid and pedantic as your paper company in Omaha, Nebraska,” Leitch said.

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