The TikTok creators arrived first.
It was the summer of 2023, and Red Lobster had announced what it billed as an “iconic first”: “Ultimate Endless Shrimp Is Here to Stay All Day, Every Day.” The casual-dining chain was offering customers all the shrimp they could eat for $20—scampi, coconut, Alfredo-ed, skewered, or butterflied and deep-fried—not as a seasonal promotion but as a permanent fixture, along with a side dish and the brand’s famous Cheddar Bay Biscuits.
