While the runway is always the main attraction at any fashion show, eyeing the elite sitting in the front row is like watching previews. Only the biggest actors, musicians, reality TV stars and top influencers earn the coveted spots when it comes to major fashion houses. Balenciaga decided to turn the tables by focusing on all the pre-show activity for its new Le City Bag campaign.
The ads photographed by Lauren Greenfield feature a veritable who's who of the industry. Paloma Elsesser, Pernille Teisbaek, Devon Lee Carlson, Lívia Nunes Marques, Sua Lee, Camille Charrière, Mika Schneider, Dixie D'Amelio, Justine Skye and Olympia of Greece all appear to be getting ready for the presentation. Which involves touching up makeup, checking your phone and looking around for anyone you can snag for an Instagram-worthy shot post-show. All this commotion still manages to highlight the Le City Bag in all its forms, from mini, small, medium and large to petal pink, black, white, green and camel.
See more from Balenciaga's Le City Bag campaign on the brand's Instagram and snag your bag on its website.
