Ryan Reynolds is widely known for headlining films like Deadpool, The Proposal and The Adam Project as an actor, yet he has also emerged as a skilled marketer. With that, he’s become quite savvy when it comes to crafting commercials. Reynolds put those skills to use months ago when he produced an ad for Astronomer, the company embroiled in that Coldplay kiss cam situation. While Reynolds’ jokey ad, which features Gwyneth Paltrow, nods at the controversy, there’s also a keen reason for him wanting to make it.
For those who need context, during a Coldplay concert this past July, now-former Astronomer CEO Andy Byron was spotted with his arms around Kristin Cabot, a Human Resources exec for the company. The two were seen via a kiss cam and, once the screen showed them, they attempted to hide. Amid the now-viral situation, the aforementioned band’s lead singer, Chris Martin, mused that the two may be having an “affair.” Both Cabot and Byron later stepped down from their respective positions.
