Adobe has officially become the Creativity Partner of the Premier League, and it might just be the most practical use of AI I've seen all year. The mix of Firefly AI and Adobe Express, coupled with the Premier League and its hugely popular Fantasy Football league, means fans can create custom kits, badges, and team branding in deeper ways.
It's a little weird to think this summer's biggest Adobe news isn't a new Photoshop update or Firefly feature but the Premier League, yet here we are. As someone who plays Premier League Fantasy Football each season, I'm keen to finally make Dean's Dons look like league winners (even if they're not).
