The Pop-Tarts Bowl was a huge hit last year as Kansas State beat North Carolina State, 28-19, in front of 31,000 fans in Florida. While the actual football was inconsequential and forgettable, it was the only bowl where the winning team got to eat the mascot, so as far as product placement goes, it was a huge success.
Since the Wildcats ate the original mascot, Kellogg's had to come up with a new design for the 2024 edition of the game. Nicole Auerbach was first to press this morning with news that hot fudge sundae, wild berry and a foil wrapper hiding a mystery flavor would be this season's anthropomorphic breakfast pastries.
