A 40-day boycott of Target began this week, timed to coincide with Lent and referred to as a “corporate fast” to protest the company’s recent DEI rollbacks.
On Jan. 24, the retailer announced that it was scaling back its diversity, equity, and inclusion initiatives, a strategy it previously referred to as “Belonging at the Bullseye.” The rollback includes the elimination of three-year diversity, equity, and inclusion goals, transitioning the “supplier diversity” team into the “supplier engagement” team with an increased focus on small businesses, and stopping all participation in external diversity surveys, including the Human Rights Campaign’s Corporate Equality Index.
