Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 by Silvia Venturini Fendi, meant to be held nonchalantly under the arm like a chic French baguette, it was an instant hit. Status that was cemented in 1998 by one Sarah Jessica Parker as Carrie Bradshaw in Sex And The City when she pointed out - of her purple sequin - accessory: “It’s not a bag, it’s a Baguette” (she had other versions of it, too).
The design has been much celebrated since - a canvas for designers and artists to put their own stamp on, and a means to celebrate Fendi’s legacy of craftsmanship, collaborating with artisans both locally and globally. Jeff Koons customised a version for its 10th anniversary; for its 15th year came six re-editions of its most successful designs; and for its 25th, Sarah Jessica Parker and Marc Jacobs became key collaborators of the bag, which was the focus of a landmark show during New York Fashion Week.
