Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Business
Sebastian Herrera

The non-gamer CEO racing to save Microsoft’s Xbox

(Credit: MERON MENGHISTAB for Fortune)

Asha Sharma returns from one of her walking meetings around Microsoft’s sprawling campus in Redmond, Wash., to her relatively new office in the Xbox building, reached via a 1,100-foot-long bridge from the main offices. It’s a brisk early September afternoon, and Sharma is wading through the next series of changes she’ll make at the legacy gaming business. There are more layoffs to complete and more studios to consolidate.

Much is still new for Sharma, the 38-year-old executive whom Microsoft CEO Satya Nadella in February put in charge of turning around one of entertainment’s biggest brands. Her office, adorned with Xbox controllers, framed Halo game discs, and a Tony Hawk’s Pro Skater skateboard, at first seems like an odd fit for an executive who famously had zero past video game experience.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.