When Joe Ngai, McKinsey’s Greater China chair, first began to test-drive his point that “the next China is still China” on social media, the world’s second-largest economy was in a post-COVID slump. Sluggish consumption and a property market crash were still dragging down the country’s economy, while foreign companies were rethinking their investment in China as both a consumer market and a manufacturing hub—and asking where the “next China” might be.
“You heard all these things. We’re trying to diversify away from China. We’re trying to de-risk from China,” Ngai tells Fortune in McKinsey’s Hong Kong office. “You can’t find another China. There’s no other China out there now.”
