You might think you know the fashion retailer Roman, but if you haven't browsed through its hangers lately, prepare to be surprised. Because, while the wider fashion world has been busy celebrating the reinventions of M&S and Matalan, the Birmingham-born retailer made famous for 'the dress that broke the internet' has quietly undergone its own transformation.
Roman has evolved. Since the viral 2015 moment that put it firmly in the spotlight, when the colour of a dress sparked a global debate, the British clothing brand now leans into a more fashion-forward aesthetic. The latest collection feels polished and current, without chasing fleeting trends. It spans elegant occasionwear, relaxed tailoring and everyday separates that help make it easier than ever to look put together.
