You might think you know the fashion retailer Roman, but if you haven't browsed through its hangers lately, prepare to be surprised. Because, while the wider fashion world has been busy celebrating the reinventions of M&S and Matalan, the Birmingham-born retailer made famous for 'the dress that broke the internet' has quietly undergone its own transformation.
Roman has evolved. Since the viral 2015 moment that put it firmly in the spotlight, when the colour of a dress sparked a global debate, the British clothing brand now leans into a more fashion-forward aesthetic. The latest collection feels polished and current, without chasing fleeting trends. It spans elegant occasionwear, relaxed tailoring and everyday separates that help make it easier than ever to look put together.
Most refreshing of all is Roman's approach to age. Instead of designing for a specific demographic, the new collection is built around great style – with zero age limits. The result is a wardrobe of pieces that feel both contemporary and timeless – a dress that your daughter might borrow, your sister might order for herself, and your mum would look fabulous in, too. At a time when fashion is finally moving beyond age labels, Roman's latest collection feels well-judged: modern, versatile and easy to wear for women of every age.
Shop the new Roman collection
Every wardrobe needs a smart jacket on standby, and this tailored jacquard style is one you can rely on. The textured fabric and flattering cut give it a classic feel, while the versatile design works just as well for office days as it does for special occasions.
This collarless, bouclé jacket went straight into my basket the moment I spied it. Such a flattering cut that never dates, and look at the price! I can't risk it selling out. Style it with dresses or denim to add instant polish, whatever the occasion.
This textured blazer-style jacket is an easy way to elevate an everyday look – with the added comfort of stretch fabric. The longer length and neat button fastening make it ideal for pairing with tailored trousers.
Crafted from breathable cotton, this floral maxi dress combines a flattering V-neckline, relaxed 3/4 sleeves and a flowing smock silhouette for effortless wear. Add tan leather sandals and a woven tote for a relaxed daytime look, or dress it up with espadrilles and gold jewellery for the evening.
This dress strikes the perfect balance between relaxed and refined, thanks to the softly crinkled skirt and intricate crochet bodice, which adds a delicate, handcrafted feel. Keep it simple with understated accessories that let the dress take centre stage.
Polka dots are everywhere and this spot-print midi dress features a shirred bodice, square neckline and softly puffed sleeves for a timeless feminine look. Pair it with simple sandals on sunny days or layer it with ankle boots and a biker jacket as the seasons change.
Lightweight and softly detailed, this frill sleeve blouse adds easy elegance to warm-weather dressing. Style it with denim for off-duty days or with tailored separates for a smart yet practical summer look.
This floral tie-front top is cut from a lightweight fabric with a V-neckline and button-through front for easy everyday wear. Style it with fisherman sandals and your favourite denim shorts, or with relaxed linen trousers for a cool, casual look.
These cropped trousers are cut from smooth, stretch fabric with an elasticated waistband, but the streamlined cut and contrast stitching add a smart detail. Style with a simple T-shirt for laid-back daytime dressing, or pair with a crisp shirt and your favourite trainers for an easy off-duty look.
Designed in a vibrant daisy print, this midi dress features a V-neckline, lace trim and short sleeves for easy summer wear. Style it with flat sandals for daytime plans or switch to block heels and simple jewellery for a more dressed-up look.
An easy one-piece option for warm-weather dressing, this jumpsuit has a V-neckline, slim straps and a relaxed, cropped shape for a pulled-together look with minimal effort. I'd style it with Birkenstocks for daytime downtime or switch to wedges and simple accessories for summer evening plans.
This maxi dress features a square neckline, slim straps and a flattering fit-and-flare shape, finished in an on-trend floral print. It’s an effortless choice for holidays but just as suited to summer gatherings.
I’m so glad palazzos are back, and these leopard-print pair are practically guaranteed to win you compliments. The wide-leg shape is designed to move beautifully, while the shirred waistband makes them comfortable enough for all-day wear. I style mine with a simple T-shirt and sandals for easy daytime plans, or switch to a cami and linen shirt for evenings out.
This linen-look dress is designed for easy, everyday warm-weather wear, with a V-neckline, short sleeves and button-front detail. The relaxed midi length makes it ideal for both busy days on the go and relaxing at home.
This floral print midi dress features a classic round neckline and soft pleated detailing for a flattering finish, along with short sleeves and a tie belt. The midi length keeps it easy to wear, whether you’re dressing for daytime plans or an occasion. Pair with a bolero and heels for a polished look.
An easy layering piece for summer, this lightweight floral blouse has a V-neckline and relaxed long sleeves that can be rolled up. The longer length and button-through front keep it versatile, whether you wear it loose or layered. Style it with wide-leg trousers and sandals for daytime or wear it open over simple basics for a more relaxed look.
With an off-the-shoulder neckline, tie-front detail and long sleeves, this Bardot top is an easy way to introduce print into evening or occasion looks. Style it with wide-leg trousers and sandals for an effortless dressed-up look.
Elevate your daytime wardrobe with these paisley print trousers in a wide-leg, cropped shape. The elasticated waistband and self-tie belt keep them comfortable and easy to wear. Style them with a simple white T-shirt and sandals for effortless summer days.
