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Ray Steinwall, Adjunct Professor, UNSW Law, UNSW Sydney

The new price gouging law starts on July 1. Can it rein in Coles and Woolworths?

Australia’s new law on supermarket “price gouging” (also known as excessive pricing) starts on July 1 2026.

It prohibits any very large supermarket with revenue exceeding A$30 billion – currently only Coles and Woolworths – from charging a price for a grocery product that is significantly excessive compared to the cost of supply, plus a reasonable margin.

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