Fans of SpongeBob, Paw Patrol or Baby Shark may have noticed that the kids' TV channel Nickelodeon teasing some new branding in recent months. It's now officially unveiled the new look, and it's the perfect retro tribute to the channel's history.
It's the channel's first new look in 14 years, but it will feel familiar to many, bringing back its orange 'splat' but softer, more rounded and textured for a warm modern look. It's close enough to the 1980s design to be immediately recognisable while still feeling fresh (see the best branding books for more inspiration).
