The 2020s have brought with them an oversaturated market of beauty launches (cough, cough, with celebrity brands leading the way), which makes my job as a beauty editor increasingly intense. That said, I will always swear by my OG brands that formulate with proven ingredients, no-frill marketing, and disregard for the trends that come and go every other week. La Roche-Posay, I’m talking about you.
The brand’s latest launch, the Anthelios UV Air Daily Supercharged Serum Sunscreen SPF 50, feels like exactly the kind of formula built for everyday life. It’s the type of sunscreen that’s meant to disappear into your routine—under makeup, on the sweatiest of summer days, or during a humid city commute—without reminding me that I'm wearing sunscreen at all. And yes, I know every SPF claims that these days, but this one actually leans into a serum texture that makes the comparison feel legitimate.
