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Creative Bloq
Creative Bloq
Technology
Joe Foley

The new LA Kings logo is another case of Groundhog Day in sports branding

Kings LA Kings LA NHL Anaheim Ducks Los Angeles Kings New York Jets
The new Los Angeles Kings logo.

Retro logo designs are having their day in sports at the moment, particularly in the US. From the New York Jets to the Anaheim Ducks, several teams have turned back the clock, adopting new logos very closely inspired by past designs. 

The new LA Kings logo is the latest example, taking us back to the 1990s. Is it just part of a trend towards nostalgia, or are teams finally recognising that their noughties rebrands got things wrong? (Also see our pick of the best NHL logos).

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