
It’s fair to say that Covid and dating don’t exactly mix. From social dustancing to sex actually being illegal (remember that?), it’s been a historically challenging couple of years for those looking for love. Yet, as we emerge from what is hopefully the worst of the pandemic, many women are using it as a chance to reconsider how they want to navigate the dating landscape.
The pandemic has meant that dating apps weren’t only the most popular way to meet people, but they were the only way. Unsurprisingly this tunnel-vision approach has led to dating app burnout. By the end of 2021, research from dating app Badoo found that 78 per cent of daters felt “stressed” and “let down” by consistently going on incompatible dates.