Carl Raymond Cruz, the incoming CEO of Globe Telecom, has experience with the "pecularities" of different markets. The Philippines’ native has worked in several different markets, including Sri Lanka, India and Nigeria. Cruz just took over the Filipino telco as its new chief executive, replacing Ernest Cu, who’s run the Southeast Asia 500 company for over a decade.
Nigeria, where Cruz was based before joining Globe, is an economy where “volatility was on steroids.” Cruz was the CEO of Indian telco Airtel’s Nigeria operations, from May 2023 to December 2024.
