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Sports Illustrated
Sports Illustrated
Sport
Brigid Kennedy

The NBA's Revamped All-Star Game Was a Ratings Hit

NBA Adam Silver Steph Curry

It's no secret that the NBA has had an All-Star Game problem among both players and fans for some time now. But with the debut of a revamped, USA vs. World format in 2026, it sounds like the league may have found its solution.

Viewership for Sunday's redesigned All-Star Game peaked at nearly 10 million viewers and averaged 8.8 million viewers across NBC, Peacock and Telemundo, the league reported Monday, citing preliminary Nielsen data. It was the largest All-Star audience since 2011.

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