In eight years of covering red carpets as a fashion reporter, I've learned to love MTV's VMAs. This is an awards show where musicians put the "personal" in "personal style," and where extra drama is always encouraged. Stars don't just walk the carpet; they perform on it. It's not about a simply pretty dress or an avant-garde matching set; it's not even about looking elegant or textbook "good." It's about wearing something that will make it into an artist's catalogue of their most memorable looks of all time—for better or for worse.
The 2024 VMAs red carpet proved my point. Whether I was observing Taylor Swift in tartan Dior, Tyla in off-the-runway Area, or Chappell Roan in Joan of Arc cosplay, I saw outfits that audiences at home would definitely talk about tomorrow and remember one, five, or ten years from now. From naked corset dresses to rare vintage flexes and over-the-top embellishments, the following looks are the ones that stood out on the 2024 VMAs's characteristically chaotic red carpet.
