In the week that Calvin Klein went viral with its latest underwear advert, featuring The Bear's Jeremy Allen White, with a side of his eye-popping abs, another of their campaigns hit headlines for altogether different reasons. The brand's 2023 image of singer FKA Twigs wrapped in a denim shirt with its long-standing tagline 'Calvins or nothing' has been banned in the UK.
Twigs' ad has been deemed "likely to cause offence," by a watchdog after just two complaints. The ASA said the “image’s composition placed viewers’ focus on the model’s body rather than on the clothing being advertised," calling it "overly sexualised." Twigs refutes the negative labelling of the campaign, and has praised the esteemed photographers Mert and Marcus for the collaboration. "I see a beautiful strong woman of colour whose incredible body has overcome more pain than you can imagine," she wrote in a statement on Instagram, which she shared alongside the banned image. She added "I will not have my narrative changed."
