Following the emergence of LIV Golf, the PGA Tour introduced changes to counter the threat posed by the big-money start-up, including increased purses at many of its 2023 tournaments.
The shift has led to questions over how prize money of up to $20m can be sustained. While there are similar sums on offer at the biggest events in 2024, in an exclusive interview with Golfweek’s Adam Schupak, PGA Tour Policy Board member Webb Simpson has admitted “the model is broken" and fears it could lead to more sponsors pulling out after Wells Fargo and Honda ended their associations with the Tour.
