Microsoft is rolling out an update preview for the Microsoft Store, probably hoping to get users to spend more time (and maybe even some money) in it, and the biggest changes are for product pages for apps and games, which get a Netflix-like visual refresh. The preview, dubbed version 22409, is currently available to Windows Insiders in all Insider Channels – and Microsoft says that it will be available to all users soon.
Microsoft is bringing what it calls ‘an immersive experience’ to the top of app pages instead of just images and text descriptions. When you visit the page of an app or a game that has a trailer, it’ll play as you navigate around the product page. If the app or game doesn’t have an accompanying trailer, you’ll see a large catchy promotional image from the developers instead.
