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Fortune
Fortune
Entertainment
Catherina Gioino, Joshua Hong

The Miami Heat, LeBron James, and prediction markets: How a ‘mistake’ social media post turbocharged a $245 million wager

LeBron James wearing Miami Heat jersey. (Credit: Kevin C. Cox—Getty Images)

On Tuesday night, the Miami Heat accidentally published, then deleted, a YouTube video titled “LeBron James Introductory Press Conference,” dated for later this month. A team spokesperson told the Miami Herald the post was a mistake, made while the club prepared materials for “the possibility of James eventually deciding to join the Heat this offseason.”

Shortly after the video was removed, the team reposted an opening for a director of YouTube strategy on LinkedIn.

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